Tuesday, August 19, 2008

snapshot 8/19/08

Netflix Outage Shows Why Disks Deserve to Die
Come on, internet. Just bring us proper movie streaming already. If any more proof were needed that physical media needs to go, and soon, we bring you exhibit A: The Netflix Outage.

The Blurring Borders Of Music And Advertising: P&G Starts A Record Label With Def Jam
The latest example of this is pointed out by reader lavi d, who points us to a clip from NPR's All Things Considered about how Procter & Gamble has teamed up with Def Jam records to create a new record label: Tag Records, which is connected to the P&G product Tag Body Spray.

Rather than bringing on a big name star to "endorse" its product, Tag Records has signed a relative unknown, and is basically promoting both this new musician, Q, and the body spray at the same time. The music doesn't necessarily directly promote the body spray, but the promotions go hand in hand, and there is no real border between the content and the advertising. If the content itself is good content, it doesn't much matter. And, it appears that other brands are following suit. The radio clip notes that the energy drink Red Bull is apparently building its own studio to do the same thing. To some extent, it's no surprise that Def Jam would recognize this as a direction to go in: we pointed out in the past how a bunch of hip hop music execs were way ahead of the curve in recognizing new business models where the music itself is part of the promotion for something else.

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