snapshot 3/5/08

Facebook in talks with major music labels: report
Social networking site Facebook has approached major music labels about launching a music service, the Financial Times reported on Wednesday, citing people familiar with the matter. The talks were described as "preliminary" and come after sources familiar with the discussion told Reuters last week that the major labels had held similar talks with MySpace, the leading social network site owned by News Corp (NWSa.N).


1,000 True Fans
Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply: A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.


Few listeners can distinguish between "average" and "best" MP3 samples
Two weeks ago, we challenged our readers to see if they could discern the difference between MP3 recordings at different sampling data rates. Nearly 700 completed our study. So does a very high data rate result in a noticeable difference? Here our are basic results:

Respondents rated two recordings, one by rock guitarist Carlos Santana, and another by orchestral composer Aaron Copland. Each recording was encoded into an MP3 file at three different data rates: 64, 128, and 256 kbps. For both recordings, there was a significant difference between ratings of the 64 kbps data rate and the 128 kbps data rate, but no difference between ratings of the 128 and 256 kbps data rate. It's looking like the 256 kbps MP3s offer no advantage over the much smaller 128 kbps MP3s.


Reznor makes $750,000 even when the music is free
Trent Reznor of Nine Inch Nails made headlines again this week as he released his new, four-part instrumental album Ghosts I-IV, at a variety of price points, including a $300 super-deluxe package. He's also giving away Ghosts I at no charge, even throwing the tracks up on The Pirate Bay for anyone to download. And it appears to be working quite well for Reznor, who has managed to sell all 2,500 copies of his $300 package without major label backing or much in the way of splashy marketing. If Reznor's earlier experiments in digital distribution failed to recoup their costs, he's clearly learned his lesson: grossing $750,000 in the space of three days isn't a bad haul for any businessperson.


American Idol tab in Wi-Fi iTunes store
If you have recently used the iTunes Wi-Fi Music Store on the iPhone or iPod touch, then you may have noticed a new tab that Apple added. In the "Featured" category, you will find an "American Idol" tab beside "New Releases" and "Genres."