Tuesday, November 13, 2007

snapshot 11/13/07

Mix tapes meet the 21st century
Well, a new company called Mixaloo is letting people once again make their own mix tapes, with a 21st century digital twist. The company, which opened its site up to the public on Tuesday, will allow users to comb through a music library of more than 3 million songs, including music from all the major record labels as well as top independents. Users can create digital mix tapes from the available songs and post the mixes on popular social networking sites such as News Corp.’s MySpace, Google’s Blogger and Facebook, or e-mail them directly to people.

The digital mixes will feature 30-second clips of the songs. And if people like what they hear and want more, they can buy the mix. Songs will cost 99 cents each, similar to the price charged for individual tracks on popular online music stores. The creators of the mixes will split the profits from the digital music sales 50/50 with Mixaloo and users also can receive points that can be redeemed for merchandise.


Bebo announces 'Open Media' platform for audio and video content
Think of it as a sort of hybrid between MySpace's MySpaceTV portal and Facebook's new "pages" for companies. It's an "open platform" that can be joined without licensing agreements and charges no fee to content providers, but it's limited to entertainment content like video and music. According to a release from the company, this will offer the social network "thousands of hours of premium entertainment content from major global entertainment brands and emerging media companies."


Wendy's and Rhapsody Team Up to Give Away Up to One Hundred Million Songs
endy's(R) and Rhapsody(R) have joined forces to delight music fans across the country with the giveaway of up to 100,000,000 songs. Starting this week, every Wendy's medium- and large-sized combo meal sold at participating restaurants will include a unique code redeemable for any of Rhapsody's over 4.5 million songs. The Wendy's/Rhapsody song download giveaway will be supported by a comprehensive marketing campaign including broadcast and online media.

With the purchase of any Wendy's medium- and large-sized combo meal through December, consumers will receive a code to redeem at Wendys.com for a song download of their choice. Consumers will also be able to enter the "Combo Up to Download" sweepstakes for a chance to win a 50-song download bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable mp3 players.


Long-Form Video Gaining Viewers on the Web
Move Networks—which powers the media players and back-end streaming infrastructure for ABC, ESPN360, Fox On-Demand, and the Discovery Channel—released the following data today for videos streamed from all its customers’ Websites collectively:
  • So far in November, more than 100,000 new individuals are watching long-form video (anything 20 minutes or over) online each day, twice as many as in August.
  • In November, the average session length is more than 50 minutes.
  • In October 2007, more than 6 million people watched long form streaming video online.
  • Since March 2007, Move has streamed almost 50 million hours of television.

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