AOL Pushes Video
AOL LLC continues to try to improve its position in online video, a multi-year effort that has involved acquisitions, in-house development and strategy changes but that hasn't yielded the company the leadership position in this red hot market. Truveo is one of several video sites that AOL runs and that it is says complement each other. While Truveo focuses on video search, UnCut is a video-sharing site and AOL Video is a video portal.
Netflix: How to build a killer community
Netflix is one of the companies that really "gets it" right now. I have been following their Community Blog for the past few months and I have been really impressed with the level of communication that they have going with their users. Netflix's community team has developed one of Netflix's defining features, that I like to call movie discovery.
The true value in having a library of movies as large as Netflix's is being able to discover movies that you might like, but that you had not previously heard of. Of course, Netflix already offers an extensive recommendation engine which deals out great movie suggestions, but Netflix takes discovery a step further. Netflix has always allowed you to see the movie reviews of those who you have designated as Friends, but it wasn't until recently that they found a good way to find Friends.
The AudioFile: Handcuffing Digital Music
Unfortunately, it’s not just the recording industry making it difficult for digital music to live up to its potential. The three biggest stiflers of universal music sharing are music management software, audio file formats, and operating system support — things the major labels have very little control over. Sony has been an exception here, with its multifaceted existence as label, hardware manufacturer (Walkman phones and music players), and software maker (SonicStage), and music store (Sony Connect), though SonicStage is now dead, and the Connect store is about to go dark after a traumatically unsuccessful life.
eMusic Surpasses 150 Million Download Milestone
Independent digital music store eMusic has now crossed the 150 million download mark, part of an accelerating sales rate. The company, which brokers in mostly independent label content, packages its downloads within monthly subscription tiers. Unlike most of its bigger competitors, eMusic enjoys a loyal following, one fostered by elements like compelling editorial, expert recommendations, and MP3-based content. That has translated into increased sales, despite plateauing figures for the larger digital download space. "Even as research shows that overall paid download growth is slowing, eMusic continues to attract new customers and sell more music,”" said eMusic president and chief executive David Pakman.
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